The whole point of branding yourself as it relates to your job search is to create an online presence that uniquely differentiates you from others. A strategic online presence promoting your ‘brand’ can be an important element in a successful job search. Branding is a marketing term that is increasingly well-known and widespread. The concept holds that a marketer can create and maintain all the information and expectations associated with a product or service within the minds of a selected audience. Those who practice branding seek to create the impression that the brand associated with a product or service has certain qualities or characteristics that make it special or unique.
Branding in Internet Job Search
People establish their own professional brands through the smart use of online resources. It can be further defined as the creation of an asset (your brand) that clearly markets a particular person or individual (you). The whole point of brandingyourself as it relates to your job search is to create an online presence that uniquely differentiates you from others. You are the product. Your brand can help you sell it. And the best way to create your brand is online.